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branding circles

Your brand is a dynamic thing that evolves with every customer touchpoint and at every stage of your company’s life.

So, our branding packages offer something for each stage of your brand’s life: 
from developing a visual foundation to strengthening a Purposeful brand platform or guiding you through the creation of a holistic brand strategy. See which one is right for you or add a la carte services to create a custom package.

> ADVANCE

Advance Package

When your established company enters a time of growth or change, your brand should naturally grow and change with it. This package is designed to build on existing brand equity while advancing your Purposeful brand into the future.

If you’re an established company pivoting or entering a time of transition, we can develop tangible assets and holistic strategies that will set you up for sustained success.

ADVANCE PACKAGE EMERGE PACKAGE START PACKAGE
INCLUDES EMERGE PACKAGE PLUS
TIMEFRAME
6-8 Months
INCLUDES START PACKAGE PLUS
TIMEFRAME
12-14 Weeks
INCLUDES START PACKAGE PLUS
TIMEFRAME
8-10 Weeks
BRAND AUDIT
External perceptions assessment
Brand visioning workshop
Awareness + perception research
In-depth brand audit presentation

POSITIONING + MESSAGING
Strategic platform
(mission, vision + values statements)
Identity pillars
Naming recommendations
Customer-specific messages

VISUAL IDENTITY
Extended color palette
Extended font families

ACTIVATION
Photography + graphics usage
Naming conventions
Application tips
Brand ambassador training session
Message development training session
Activation strategy plan

$65,875
BRAND AUDIT
Competitor review
Positioning SWOT analysis

POSITIONING + MESSAGING
Brand promise
Brand personality + tone
Tagline development
Key message development

VISUAL IDENTITY
Logo style exploration
Moodboard

ACTIVATION
Positioning guide + examples
Tagline usage
Brand alignment tip sheets
Message development tip sheets
Social brand awareness campaign
Slide deck OR stationery suite design

$25,725
BRAND AUDIT
Needs assessment
Positioning review
Interviews with key leadership
Creative brief
Audit summary + recommendations

POSITIONING + MESSAGING
Positioning statement
Elevator pitch

VISUAL IDENTITY
Custom logo sketches
Color palette development
Typeface selection
Final logo files

ACTIVATION
Quick reference visual identity guide
Brand activation toolkit
Social media graphics
Business card design

$12,500
> EMERGE

Emerge Package

When your company is growing and gaining traction, your Purposeful brand is often in transition. Intentional or not, your brand — and how your customers see it — will evolve. This package helps your emerging company take its brand beyond a logo so it develops meaning outside of your conference room.

Whether you’re strengthening an existing brand or creating a new one, we’ll help you put all of the essentials in place.

ADVANCE PACKAGE EMERGE PACKAGE START PACKAGE
INCLUDES EMERGE PACKAGE PLUS
TIMEFRAME
6-8 Months
INCLUDES START PACKAGE PLUS
TIMEFRAME
12-14 Weeks
INCLUDES START PACKAGE PLUS
TIMEFRAME
8-10 Weeks
BRAND AUDIT
External perceptions assessment
Brand visioning workshop
Awareness + perception research
In-depth brand audit presentation

POSITIONING + MESSAGING
Strategic platform
(mission, vision + values statements)
Identity pillars
Naming recommendations
Customer-specific messages

VISUAL IDENTITY
Extended color palette
Extended font families

ACTIVATION
Photography + graphics usage
Naming conventions
Application tips
Brand ambassador training session
Message development training session
Activation strategy plan

$65,875
BRAND AUDIT
Competitor review
Positioning SWOT analysis

POSITIONING + MESSAGING
Brand promise
Brand personality + tone
Tagline development
Key message development

VISUAL IDENTITY
Logo style exploration
Moodboard

ACTIVATION
Positioning guide + examples
Tagline usage
Brand alignment tip sheets
Message development tip sheets
Social brand awareness campaign
Slide deck OR stationery suite design

$25,725
BRAND AUDIT
Needs assessment
Positioning review
Interviews with key leadership
Creative brief
Audit summary + recommendations

POSITIONING + MESSAGING
Positioning statement
Elevator pitch

VISUAL IDENTITY
Custom logo sketches
Color palette development
Typeface selection
Final logo files

ACTIVATION
Quick reference visual identity guide
Brand activation toolkit
Social media graphics
Business card design

$12,500

> START

Start Package

We get it. Your startup doesn’t have the resources for full brand development (yet). Still, now is the best time to start building a foundation for your Purposeful brand. This affordable package will quickly put in place the basics you need to consistently present your brand.

A brand is a lot more than a logo, but you still need one to get started. We’ll work with you to build a strong visual foundation.

ADVANCE PACKAGE EMERGE PACKAGE START PACKAGE
INCLUDES EMERGE PACKAGE PLUS
TIMEFRAME
6-8 Months
INCLUDES START PACKAGE PLUS
TIMEFRAME
12-14 Weeks
INCLUDES START PACKAGE PLUS
TIMEFRAME
8-10 Weeks
BRAND AUDIT
External perceptions assessment
Brand visioning workshop
Awareness + perception research
In-depth brand audit presentation

POSITIONING + MESSAGING
Strategic platform
(mission, vision + values statements)
Identity pillars
Naming recommendations
Customer-specific messages

VISUAL IDENTITY
Extended color palette
Extended font families

ACTIVATION
Photography + graphics usage
Naming conventions
Application tips
Brand ambassador training session
Message development training session
Activation strategy plan

$65,875
BRAND AUDIT
Competitor review
Positioning SWOT analysis

POSITIONING + MESSAGING
Brand promise
Brand personality + tone
Tagline development
Key message development

VISUAL IDENTITY
Logo style exploration
Moodboard

ACTIVATION
Positioning guide + examples
Tagline usage
Brand alignment tip sheets
Message development tip sheets
Social brand awareness campaign
Slide deck OR stationery suite design

$25,725
BRAND AUDIT
Needs assessment
Positioning review
Interviews with key leadership
Creative brief
Audit summary + recommendations

POSITIONING + MESSAGING
Positioning statement
Elevator pitch

VISUAL IDENTITY
Custom logo sketches
Color palette development
Typeface selection
Final logo files

ACTIVATION
Quick reference visual identity guide
Brand activation toolkit
Social media graphics
Business card design

$12,500
Basic
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Mid
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Pro
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Start Package

A brand is a lot more than a logo, but you still need one to get started. We’ll work with you to build a strong visual foundation.

Emerge Package

Whether you’re strengthening an existing brand or creating a new one, we’ll help you put all of the essentials in place.

Advance Package

If you’re an established company in transition, we can develop tangible brand assets and holistic strategies for sustained success.

A LA CARTE SERVICES  

Discover
Purpose Assessment // Purpose Workshops // Purpose Campaigns

Plan
Brand Audit // Visioning Workshop // Brand Research + Testing // Brand Positioning // Brand Manifesto

Message
Company + Product Naming // Tagline Development // Product Line Messaging

Activate
Brand Activation: Customer Experience // Digital + Social // Content Marketing // eCommerce // Retail // Event // Packaging // Email // Marketing Automation

Engage + Retain
Customer Experience Programs // Customer Community Building // Retention Building

Unsure which package is right for you?

Have questions? Need more details? Contact us or schedule a free consultation.

Contact Us

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