The California Drought is Everyone’s Business – Here’s How We’re Addressing it Together
By Mariana Hodges | June 29, 2016
This post from Mariana Hodges is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with NGOs and nonprofits, government and traditional companies to create change?” What are your thoughts on the topic? Share them with [email protected] and you could be our next guest blogger!
Water might be a simple inorganic compound, but all living organisms on Earth depend on it. Around the world, water has been withdrawn from aquifers faster than nature can replace it. And the truth is that if we continue our unsustainable practices, we are heading towards a global water crisis.
California has definitely seen the worst of the recent drought and, contrary to popular belief, it continues to hurt not only our farmers but also families that have restricted access to running water. We have fallen prey to this climate condition and it’s up to us to take action to move away from a state of emergency towards a sustainable future.
Saving water is ingrained in our mission at Falcon and is the basis of our product portfolio. We are proud to be a sustainable company and to invent water saving technologies that help our customers save water and associated water costs. Still, we recognize that we can’t achieve a sustainable future alone so we make a point of working with other stakeholders to realize change.
As a B Corp, we combine innovation with collaboration because we believe that powerful changes can create sustainable markets and societies (Click to Tweet!). We believe that relationships can be leveraged towards doing good and that fostering partnerships within our local community will help us rise, much like a phoenix, from the ashes of this devastating time of drought. Read on to learn how we join forces to use business as a power for good.
1. Nonprofit partnerships
Teaming up with people who are devoted to creating change is a huge inspiration for us, and we have found a California-based nonprofit that does just that. DigDeep fights for humans’ universal right to water. In fact, they are the first nonprofit focusing on educating the people about and ending water scarcity in America.
We have supported DigDeep in creating water awareness in the Los Angeles area with fun events such as the Empty Pool Party and by supporting campaigns like the heart breaking story of Baby Lisa, an infant born in Phoenix with an intestinal disease who can’t live at home because her home doesn’t have clean water. DigDeep is committed to instituting change for Baby Lisa and others enduring water poverty and we could not have found a better partner dedicated to ending water scarcity in America.
How do we find our non-profit partners?
Social media helps us meet and connect with most of the amazing people we work with. By using a passionate online voice and shouting the B Corp anthem from metaphorical mountain tops, we are able to connect with organizations that share our beliefs. Together we pour our time and efforts into creating water awareness campaigns and taking charge of the current climate circumstances that we see ourselves in.