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Advance Package

Purposeful Brands Succeed Here

When your established company enters a time of growth or change, your brand should naturally grow and change with it. This package is designed to build on existing brand equity while advancing your Purposeful brand into the future.

If you’re an established company pivoting or entering a time of transition, we can develop tangible assets and holistic strategies that will set you up for sustained success.

You’ve just taken the first step toward evolving your Purposeful brand. Excellent! Feels better already, doesn’t it?

We’ll be in touch shortly to answer questions and discuss next steps, but first, please tell us a little more about who you are and what you do. It will help us get you the right information.

TIMEFRAME6-8 Months

BRAND AUDIT
Needs assessment
Positioning review
Interviews with key leadership
Competitor review
Positioning SWOT analysis
External perceptions assessment
Brand visioning workshop
Awareness + perception research
Creative brief
In-depth brand audit presentation + recommendations

POSITIONING + MESSAGING
Positioning statement
Strategic platform
Identity pillars
Brand promise
Brand personality + tone
Naming recommendations
Tagline development
Elevator pitch
Key message development
Customer-specific messages

VISUAL IDENTITY
Logo style exploration
Moodboard
Custom logo sketches
Extended color palette development
Typeface + extended font families selection
Final logo files

ACTIVATION
Quick reference visual identity guide
Positioning guide + examples
Photography + graphics usage
Naming conventions
Tagline usage
Brand ambassador training session
Brand activation toolkit
Brand alignment tip sheets
Message development training session
Message development tip sheets
Activation plan
Social brand awareness campaign
Social media graphics
Business card design
Slide deck OR stationery suite design

$65,875

A LA CARTE

DISCOVER
Purpose Assessment // Purpose Workshops // Purpose Campaigns

PLANBrand Audit // Visioning Workshop // Brand Research + Testing // Brand Positioning // Brand Manifesto

MESSAGE
Company + Product Naming // Tagline Development // Message development

ACTIVATE
Brand Activation: Customer Experience // Digital + Social // Content Marketing // eCommerce // Retail // Event // Packaging // Email // Marketing Automation

ENGAGE + RETAIN
Customer Experience Programs // Customer Community Building // Retention Building

Not sure if the Advance package is right for you? Let’s talk about how we can help you succeed.

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