Why Being Honored As Best for the World Matters

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change.

RoundPeg has long drawn inspiration from the businesses named to the B Corp Best for the World list. Our admiration (and a healthy dose of competitive spirit) pushed us to strive to be added to the list ourselves some day. Yesterday, we achieved that goal – times two! We’re beyond thrilled to be recognized by B Lab as Best for the World: Changemakers AND Best for the Long Term.

“Companies like RoundPeg that build their business to be mission-driven for the long term exemplify what it means to use business as a force for good. We are proud to recognize their achievement. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.”

–Jay Coen Gilbert, co-founder of B Lab

Why it matters

Being on the Best for the World list, along with companies like Seventh Generation, Warby Parker, Etsy and Patagonia, is a massive achievement for our small consultancy. And an incredibly meaningful one, especially because becoming a B Corp led us to completely change RoundPeg’s business model and focus.

In the B Corp community, we found our tribe. But we also found a challenge for the movement: the number of companies pledging to use business as a force for good is growing more rapidly than consumer attitudes and knowledge are changing. We realized that, in order for this movement to survive and thrive, we need to make buying responsibly the norm.

So in 2015, we found our Purpose: using marketing to help Purposeful brands make buying responsibly the norm. Our Purpose is a tall order, but it drives all we do, so being on these Best for the World lists is both humbling and affirming. And it motivates us to continue working with other good companies to define and activate their social impact Purpose.

The growth of the Best for the World list also means that our Purpose is within grasp. The more companies that are on this list, the more realistic it becomes to change how people make purchasing decisions. And the more that consumers insist on purchasing with Purpose, the closer we’ll get to a world where companies that don’t do good don’t stand a chance.

What it means

Being named to the Best for the World: Changemakers list means that we’re among the companies that have made the most improvement on our B Impact Assessment across all categories: environment, workers, customers, community and governance. B Lab says, “Honorees making significant improvements in their B Impact score set a gold standard for the high impact that business as a force for good can make in the world.”

The Best for the World: Best for the Long Term list means that RoundPeg’s governance score is in the top 10 percent of more than 2,100 Certified B Corporations on the B Impact Assessment. The governance score evaluates our overall mission, ethics, accountability and transparency.

We’re pretty excited about this — and hope that RoundPeg might serve as inspiration for other small but mighty businesses working to be a force for good.

Check out the full Best for the World list, which includes other 2017 honorees like Dansko; King Arthur Flour Company; Beneficial State Bank; and New Belgium Brewing Co, Inc.

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Anne is partner + director of strategy at RoundPeg where she spends most of her time figuring out how to use marketing to help people make good choices. In her free time, she enjoys sampling obscure teas, reading dystopian fiction and spoiling her darling rescue dog, Molly. An impassioned communicator and people person, Anne enjoys bringing people together and offering advice to anyone who wants it [or doesn’t]. See more posts by Anne.
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