Partner + Creative Director
“Beauty will save the world and social enterprises are doing beautiful work.”
Polina Pinchevsky blends precise, strategic thinking with spontaneous, hands-on design — and Purpose is her driving passion.
In 2002 Polina founded RoundPeg, a design and marketing consultancy focused on helping B Corps and other social enterprises to express their vision, deepen their customer relationships, and build connection through brand advocacy campaigns. Polina’s reputation throughout the B Corp and non-profit worlds is both sturdy and expanding; she is known best for her focused, tireless approach in helping Purpose-based clients grow profits, advance missions, and increase visibility.
Among RoundPeg’s earliest clients were a newly formed NGO called Center for Advancing Palliative Care. Other major engagements soon followed, including Georgetown University School of Continuing Studies, MoCo Department of Environmental Protection, Sisters of Mercy, and The Charles Bronfman Prize.
Quickly embraced by other “do-good” clients in a wide range of industries, RoundPeg was chosen as agency of record for Clean Currents and has gone on to serve a host of like-minded clients including, among many others, Exponent Strategies, Olomomo Nut Company, and The Tower Companies.
In addition to profitably managing and growing RoundPeg as a socially responsible business, Polina personally supports the causes she believes in and the communities in which she lives and works. She is a proud founding member and membership chair for B Local Mid-Atlantic group, and a B corp ambassador.
Prior to founding RoundPeg Polina served in a variety of in-house and agency creative director roles, working in a range of industries from music magazine and book publishing to toy design, public relations, and corporate communications. As an art director at high-end Washington DC boutique design firms, Polina completely rebranded the NIH Library; was responsible for all publications, books, gift shop promo materials, and exhibit design for the Pope John Paul II Cultural Center; and won a host of awards, among them three Addies, including best of show in the print category.
Polina earned a BFA in Communications from Parsons School of Design. Born in Moldova and raised in New York, she now lives in Wheaton, MD, with her husband and three daughters.