Is social impact Purpose right for your brand?
It’s no wonder that a lot of social impact companies are jumping on the purpose bandwagon.
Purpose attracts and motivates employees and consumers alike;
Purpose serves as a touchstone for decision-making that encourages innovation
and attracts investment;
Purpose maximizes social impact; and
Purpose makes your brand stand out, inspires customer engagement and loyalty,
and ultimately reduces marketing costs.
But there’s a problem. Most of these companies, whether B Corps, Benefit Corporations or other social impact businesses, don’t have a true social Purpose (capital P). And many of those that do aren’t activating their Purpose well.