Archives

At RoundPeg we like to think that whatever “it” is, we’re all in it together. And that’s never been more true than it is today, when ...

Being a certified B Corporation brings the value of customer service into laser focus. Using business as a force for good and treating customers honestly, ethically ...

Since posting my first interview on this blog, Confessions of a Founding Mother, I have been laying the groundwork to connect more ‘Founding Mothers,’ particularly those ...

An Outsider Perspective: B Corps Need to Tell Better Stories to Audiences Outside the B Corp Ecosystem It’s Sunday night. You’re watching your favorite TV show ...

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This ...

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change. RoundPeg has ...

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, ...

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies ...

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all ...