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Home » Benefit Corporation
 What Makes a Brand “Best for the World?”

What Makes a Brand “Best for the World?”

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This ...

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 Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine ...

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 An Epic Tale: The Birth of the Benefit Corporation

An Epic Tale: The Birth of the Benefit Corporation

SPEAK, MEMORY –  Of the cunning hero,  The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t ...

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 What is Marketing’s Role in the Purpose Economy?

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

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 Glossary for Good – 16 Models + Approaches for Organizations Doing Good

Glossary for Good – 16 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine ...

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Recent Insights
  • Impact Reporting: By The Numbers

    …read insight
  • 2020 Started in Uncertainty, but is Ending in Gratitude

    read insight
  • How to Make Customers Fall in Love (and stay in love) with Your Brand

    …read insight
  • Three Tips to Make Your Impact Report… Have Impact

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
2h
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/EUC1bPjf8B
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RoundPeg  @roundpegcomm
3h
There IS a solution to make your #marketing skyrocket...but it takes guts, patience + Purpose. Are you re...… https://t.co/Mlz1Jgd1Vm
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RoundPeg  @roundpegcomm
3h
Before you dip your toe into #brandactivism, be clear on your brand's #Purpose. Mistakes are too costly! (e.g. see… https://t.co/rthknqY0Oq
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8121 Georgia Avenue, Suite 300, Silver Spring, MD 20910 | 301.933.5669
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