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Home » Social Enterprise
 CEO of All Good Brand on Taking Smart Risks to Build a Good Brand

CEO of All Good Brand on Taking Smart Risks to Build a Good Brand

Since posting my first interview on this blog, Confessions of a Founding Mother, I have been laying the groundwork to connect more ‘Founding Mothers,’ particularly those ...

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 8 B Corp Brews for St. Paddy’s Day + Beyond

8 B Corp Brews for St. Paddy’s Day + Beyond

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, ...

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 Confessions of a Founding Mother

Confessions of a Founding Mother

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 What Makes a Brand “Best for the World?”

What Makes a Brand “Best for the World?”

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This ...

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 Why Being Honored As Best for the World Matters

Why Being Honored As Best for the World Matters

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change. RoundPeg has ...

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 8 Things Purposeful Leaders Do Differently Every Day

8 Things Purposeful Leaders Do Differently Every Day

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, ...

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 Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine ...

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 An Epic Tale: The Birth of the Benefit Corporation

An Epic Tale: The Birth of the Benefit Corporation

SPEAK, MEMORY –  Of the cunning hero,  The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t ...

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 PlayHard GiveBack: The Social Enterprise That’s Changing the Game

PlayHard GiveBack: The Social Enterprise That’s Changing the Game

In ancient Greece, the Olympic ceremony was linked to the cult of Zeus and though athletes were [obviously] mortal, victory immortalized them. We don’t involve Zeus ...

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 What is Marketing’s Role in the Purpose Economy?

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

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Recent Insights
  • Impact Reporting: By The Numbers

    …read insight
  • 2020 Started in Uncertainty, but is Ending in Gratitude

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  • How to Make Customers Fall in Love (and stay in love) with Your Brand

    …read insight
  • Three Tips to Make Your Impact Report… Have Impact

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
11h
Why B Corps (Should) Kick Butt on Purposeful Brand Alignment https://t.co/cyBg7eUFt8 https://t.co/lx86UWx546
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RoundPeg  @roundpegcomm
19h
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/EUC1bPjf8B
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RoundPeg  @roundpegcomm
20h
There IS a solution to make your #marketing skyrocket...but it takes guts, patience + Purpose. Are you re...… https://t.co/Mlz1Jgd1Vm
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