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Home » Brand Alignment
 What’s Your Purpose? Why You Need One + How to Find It

What’s Your Purpose? Why You Need One + How to Find It

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do ...

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 How to Grow Your Business & Further Your Purpose: Best Practices from Plum Organics

How to Grow Your Business & Further Your Purpose: Best Practices from Plum Organics

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed ...

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 What Would Nature Do? 5 Lessons for Biomimetic Marketers

What Would Nature Do? 5 Lessons for Biomimetic Marketers

In her presentation at Sustainable Brands ’16 Janine Benyus, biologist and founder of (B Corp!) Biomimicry 3.8, describes the brilliance of biomimetic design and explores what ...

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 Sleeping Safe + Sound: Inside The B Corp Bed Company Built on Purpose

Sleeping Safe + Sound: Inside The B Corp Bed Company Built on Purpose

“No Julianne Moore’s housekeeper! Don’t do it!” That’s what ran through my head as the housekeeper in the movie [SAFE] sprayed an unidentified chemical cleaner on ...

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 It’s Controversial: 8 Steps for Fearless Companies Taking A Stand on Issues That Matter

It’s Controversial: 8 Steps for Fearless Companies Taking A Stand on Issues That Matter

Recently, one of our clients decided not to share a very “political” article on social media. The article took a stance advocating for less reductive language surrounding political ...

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 A Successful b-ART-er: Why We Love Arts on the Block

A Successful b-ART-er: Why We Love Arts on the Block

Don’t call them “students.” The kids who participate in Arts on the Block programming certainly attend school – usually high school – but they aren’t students ...

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 Paint The Town [Green]: Pigment-Based Natural Media

Paint The Town [Green]: Pigment-Based Natural Media

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to ...

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 What is Marketing’s Role in the Purpose Economy?

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

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 How to Use Your Website to Change the World

How to Use Your Website to Change the World

Can your website really change the world? It can certainly help further your business’ Purpose and inspire like-minded people all over the world to join you ...

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 How The B Corp Certification Provides Crucial Context

How The B Corp Certification Provides Crucial Context

The vast majority of companies are trying to convince us that they’re “good” for the world and the people in it. Some do this by starting ...

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Recent Insights
  • Impact Reporting: By The Numbers

    …read insight
  • 2020 Started in Uncertainty, but is Ending in Gratitude

    read insight
  • How to Make Customers Fall in Love (and stay in love) with Your Brand

    …read insight
  • Three Tips to Make Your Impact Report… Have Impact

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
54m
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/EUC1bPjf8B
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RoundPeg  @roundpegcomm
2h
There IS a solution to make your #marketing skyrocket...but it takes guts, patience + Purpose. Are you re...… https://t.co/Mlz1Jgd1Vm
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RoundPeg  @roundpegcomm
3h
Before you dip your toe into #brandactivism, be clear on your brand's #Purpose. Mistakes are too costly! (e.g. see… https://t.co/rthknqY0Oq
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