• Defining or refining your company's Purpose.
Is yours strong, weak or absent? Does it resonate with your customers' values?
• Activating and amplifying your company’s Purpose.
How does your organization live, communicate and leverage its Purpose for greater impact and building deep, lasting customer connections?
• Using Purpose to inspire customers to promote your brand.
How can your company inspire customers to be your brand ambassadors while reducing your cost of sale and multiplying the good your company does in the world?
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