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Home » Purposeful Brands
 Should the Marketing Department Care About Purpose?

Should the Marketing Department Care About Purpose?

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]

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 Are You Certifiable? 4 Reasons to Get Third-Party Certified

Are You Certifiable? 4 Reasons to Get Third-Party Certified

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies ...

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 Podcast: How to prepare now for the future of marketing

Podcast: How to prepare now for the future of marketing

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all ...

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 Can Purposeful Marketing Really Motivate People to Be Their Best?

Can Purposeful Marketing Really Motivate People to Be Their Best?

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these ...

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 The Best Advantage Super Bowl Ad Money Can’t Buy

The Best Advantage Super Bowl Ad Money Can’t Buy

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also ...

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 How to Grow Your Business & Further Your Purpose: Best Practices from Plum Organics

How to Grow Your Business & Further Your Purpose: Best Practices from Plum Organics

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed ...

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Recent Insights
  • Impact Reporting: By The Numbers

    …read insight
  • 2020 Started in Uncertainty, but is Ending in Gratitude

    read insight
  • How to Make Customers Fall in Love (and stay in love) with Your Brand

    …read insight
  • Three Tips to Make Your Impact Report… Have Impact

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
2h
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/EUC1bPjf8B
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RoundPeg  @roundpegcomm
3h
There IS a solution to make your #marketing skyrocket...but it takes guts, patience + Purpose. Are you re...… https://t.co/Mlz1Jgd1Vm
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RoundPeg  @roundpegcomm
4h
Before you dip your toe into #brandactivism, be clear on your brand's #Purpose. Mistakes are too costly! (e.g. see… https://t.co/rthknqY0Oq
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