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Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies ...

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all ...

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these ...

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also ...

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed ...