What Makes a Brand “Best for the World?”
By Polina Pinchevsky | June 12, 2018
This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list.
This is a huge honor. Every year we’re newly awed and motivated by the brilliant companies that are leading the charge to show that business can be a force for good. The Best for the World list highlights the greatest of these businesses and their efforts, and we are proud to be counted among Aspiration Bank, Conscious Company Magazine and Patagonia as Best for the World.
“Companies like RoundPeg that build their business to be mission-driven for the long term exemplify what it means to use business as a force for good. We are proud to recognize their achievement. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.”
–Jay Coen Gilbert, co-founder of B Lab
What does Best for the World mean?
Being included on the Best for the World list means that RoundPeg’s Governance and Changemakers scores are in the top 10 percent of more than 2,100 Certified B Corporations on the B Impact Assessment. The governance score evaluates our overall mission, ethics, accountability and transparency against traditional business models. The Changemakers list celebrates the companies tackling the hard work to make measurable, positive impact improvement
In our case though, it’s not about a mission. It’s a Purpose, and it drives everything we do. As a certified B Corp and benefit corporation, we are committed to the quadruple bottom line: Purpose. People. Planet. Profit. It guides the way we do business both internally and externally.